Aided by breakthrough advances in technogy and genetics, a customer-led revolution in healthcare is underway that will replace the current centralized, high-cost, disease-focused delivery model with a decentralized, personalized, holistic and lower-cost system. This presentation by David Johnson '78 will discuss the structural flaws embedded within the U.S. healthcare system and how the marketplace is organizing to disrupt and overcome them. The virtuous outcome will be better, smarter, kinder and more equitable care for all Americans.