Faculty and staff are invited to this workshop presented by Dr. Gary Beckman, founding director of NC State University’s Entrepreneurial Studies in the Arts program and author of The New Arts Entrepreneur, the first uniquely designed pedagogy for arts entrepreneurship educators and students.

While many disciplines (quite rightly) pursue reasons, rationales or solutions, some engage in pursuits less qualitative. Between these two seemingly disparate ends of a continuum is a transitional space of sorts where the desire for certainty and acceptance of uncertainty, transition. Founding director of NC State University’s Entrepreneurial Studies in the Arts program, Dr. Gary Beckman will articulate a transitional space between art and entrepreneurship. Further, using Bourdieu’s conception of the habitus to embrace these spaces, Dr. Beckman argues that small changes to many pedagogies can better prepare students for an increasingly entrepreneurial world.

Lunch will be served. Attendees will receive a copy of The New Arts Entrepreneur. Advance RSVP requested; walk-ins welcome. This workshop is presented by the Office of Entrepreneurship and Innovation and co-sponsored by the Division of Arts and Humanities.

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The New Arts Entrepreneur

Melding an arts-first approach with understandable entrepreneurial concepts and newly formulated tools, the text helps arts students to envision themselves as an entrepreneurial CEO, not simply another random entrepreneur flailing through a maze of well-worn entrepreneurial suggestions that don't fit.

At the core of the text are the entrepreneurial ecologies of the arts. The ecologies provide a framework to envision an entrepreneurial horizon for almost any arts-based business, included those ventures seeking to impact the production of art. In addition to this revolutionary framework, the text also introduces tools designed to compliment the ecologies.

Designed with arts students in mind, it accomplishes two critical tasks not found in other textbooks: venture sustainability and decision-making. This newly developed approach focuses on the decision-making required to sustain new arts ventures and will be of interest to arts students from all disciplines.