13 Oak Dr., Hamilton, NY 13346

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In a world where consumers don’t need to leave home to be entertained, what does it take to motivate someone to travel for entertainment? Movie theaters, sports venues, malls, and other attractions now compete for attention with apps. AREA15 has focused on the power of art and creativity to reawaken the desire to experience things — in the real world. We’ll talk about how and why it’s become the number one attraction in America after only two years.

Presented by Dan Pelson '88.

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